Tourism Australia

Here is the link for the old campaign : http://www.youtube.com/watch?v=rn0lwGk4u9o&hl=fr

Here is the new one : http://www.youtube.com/watch?v=gQGMuxJ0vCc&hl=fr

The tourism industry in Australia is hoping for a 3.2 per cent rise in visitors this year, encouraged by a $50 million marketing blitz launched today that ties in with Baz Luhrmann's epic film Australia. The advertising campaign, created by director Luhrmann's company Bazmark, does not feature scenes from the movie, or its stars Nicole Kidman and Hugh Jackman.

Tourism Minister Martin Ferguson said the campaign gave Tourism Australia the chance to move in a new direction after the previous "So where the bloody hell are you?'' campaign.

The film is about transformation. The campaign, which will run in cinemas, print and online, as well as on TV, received strong support from state and territory tourism ministers and industry stakeholders.

Tourism Australia managing director Geoff Buckley said the campaign moved away from showing Australian attractions towards demonstrating how people would feel after a holiday in Australia. He said while people in other markets were not necessarily familiar with the "Come walkabout'' theme, it was unique to Australia and would be explained further in Tourism Australia's promotional marketing.

I spent six months in Australia two years ago, and I can just say this is a beautiful country. However, I really enjoyed my trip because of the wild nature. I just have the feeling that since I came back, there have been more and more campaigns to promote this country, and my fear is that this place become a normal tourism destination, which would break all its charm.

Pangea : the real organic product

Pangea sells what it calls "ecocentric bodycare" products : cleansers, scrubs, creams, toners, masks, lotions and soaps, among other items. Its niche is in its claim that it uses only "whole organic herbal extracts and whole organic essential oils." Products are advertised as chemical- and additive-free.

Hundreds of competitors claim to be 100% natural or organic, but only a few, Pangea included, actually are. The company backs its claims by transparency in ingredients use.

Pangea also promises natural packaging in its products. Consumers are told that if they remove the label from a box, soak the box in water, then plant it, a basil, amaranth or other plant will grow.

The organic skin care industry is small compared with the traditional skin care business. But sales have been growing. In 2006, personal care organic sales totaled $350 million, according to the Organic Trade Association. Although it doesn't have final numbers for the past two years, it estimates sales were $445 million for 2007 and $564.5 million last year. Growth may have slowed because of the economy, but it is still robust.

The problem Pangaea faces is that many companies call their products organic, but there is no national organic standard. "I have heard that there are 3,000 companies that sell organic skin care lines, the competition is fierce."

The organic market is growing increasingly, but there is no norm to regulate it. Thus, it is urgent to claim for comon rules concerning this market. If we don't, the risk is that the consumer won't trust organic label anymore and go back to the traditional market

Adidas Original fashion brand

With trendy sports apparel and shoes outselling true performance and athletic products, Adidas will go global with ads for its Originals fashion brand.
The line accounts for 20% of Adidas sales. The items, with an average price of $70, include the classic Stan Smith tennis shoe, fleece hoodies, skimpy tennis dresses and shimmery T-shirts.
Ads for Originals, the company's first mass-market campaign in 60 years, are going worldwide after kicking off in the U.S. for the holidays.

Adidas will tap its roster of celebrity and sports endorsers for Originals. David Beckham, Missy Elliott and Russell Simmons appear in an ad that shows people dancing at a crowded party.

"Teens still want something that is fashionable and deals with innovation," says Simon Atkins, director of U.S. marketing.

Brands such as Reebok and Skechers helped make athletic looks fashionable for every day. Brands built more on performance, such as Nike, Puma and Asics, have been trying to move more into fashion to grab some of those profits.

To my mind, Adidas Originals are simply the classic Adidas styles with a slight twist here or there, usually. The most glaring thing is that they use the original Adidas logo... Is that a feedback?