The Desert Pride Superstore is the Ultimate choice for Gay, Lesbian, Bisexual, & Transgender products. With thousands of products to choose from you can find gifts for everyone on your list and for yourself.
We have gone to great extent to find just the right items that we think you will like. If there is something special that you are looking for be sure to let us know. All products are sent to you in plain packaging to protect your privacy. Our site is growing daily so be sure to book mark us! Thanks for stopping by!
What is the Gay Market?
Gays and lesbians are sometimes elusive to quantify, but major advertisers have increasingly found that their efforts are well worth the investment to find them and for good reason.
A recent study conducted by the Connecticut-based Greenfield Online, found that the average annual household income for gays and lesbians is $57,000. The New York-based Company, Spare Parts, Inc., which helps companies market to gays, estimates that the United States gay and lesbian population is between 15 million to 23 million. According to another study, the US gay community consists of over 19 million people with an estimated buying power of $800 billion. Worldwide, these figures are much larger.
So we can well understand that the homosexual market is a real niche and this community has to be considered as a high potential consumers.
