Tourism Australia

Here is the link for the old campaign : http://www.youtube.com/watch?v=rn0lwGk4u9o&hl=fr

Here is the new one : http://www.youtube.com/watch?v=gQGMuxJ0vCc&hl=fr

The tourism industry in Australia is hoping for a 3.2 per cent rise in visitors this year, encouraged by a $50 million marketing blitz launched today that ties in with Baz Luhrmann's epic film Australia. The advertising campaign, created by director Luhrmann's company Bazmark, does not feature scenes from the movie, or its stars Nicole Kidman and Hugh Jackman.

Tourism Minister Martin Ferguson said the campaign gave Tourism Australia the chance to move in a new direction after the previous "So where the bloody hell are you?'' campaign.

The film is about transformation. The campaign, which will run in cinemas, print and online, as well as on TV, received strong support from state and territory tourism ministers and industry stakeholders.

Tourism Australia managing director Geoff Buckley said the campaign moved away from showing Australian attractions towards demonstrating how people would feel after a holiday in Australia. He said while people in other markets were not necessarily familiar with the "Come walkabout'' theme, it was unique to Australia and would be explained further in Tourism Australia's promotional marketing.

I spent six months in Australia two years ago, and I can just say this is a beautiful country. However, I really enjoyed my trip because of the wild nature. I just have the feeling that since I came back, there have been more and more campaigns to promote this country, and my fear is that this place become a normal tourism destination, which would break all its charm.

Pangea : the real organic product

Pangea sells what it calls "ecocentric bodycare" products : cleansers, scrubs, creams, toners, masks, lotions and soaps, among other items. Its niche is in its claim that it uses only "whole organic herbal extracts and whole organic essential oils." Products are advertised as chemical- and additive-free.

Hundreds of competitors claim to be 100% natural or organic, but only a few, Pangea included, actually are. The company backs its claims by transparency in ingredients use.

Pangea also promises natural packaging in its products. Consumers are told that if they remove the label from a box, soak the box in water, then plant it, a basil, amaranth or other plant will grow.

The organic skin care industry is small compared with the traditional skin care business. But sales have been growing. In 2006, personal care organic sales totaled $350 million, according to the Organic Trade Association. Although it doesn't have final numbers for the past two years, it estimates sales were $445 million for 2007 and $564.5 million last year. Growth may have slowed because of the economy, but it is still robust.

The problem Pangaea faces is that many companies call their products organic, but there is no national organic standard. "I have heard that there are 3,000 companies that sell organic skin care lines, the competition is fierce."

The organic market is growing increasingly, but there is no norm to regulate it. Thus, it is urgent to claim for comon rules concerning this market. If we don't, the risk is that the consumer won't trust organic label anymore and go back to the traditional market

Adidas Original fashion brand

With trendy sports apparel and shoes outselling true performance and athletic products, Adidas will go global with ads for its Originals fashion brand.
The line accounts for 20% of Adidas sales. The items, with an average price of $70, include the classic Stan Smith tennis shoe, fleece hoodies, skimpy tennis dresses and shimmery T-shirts.
Ads for Originals, the company's first mass-market campaign in 60 years, are going worldwide after kicking off in the U.S. for the holidays.

Adidas will tap its roster of celebrity and sports endorsers for Originals. David Beckham, Missy Elliott and Russell Simmons appear in an ad that shows people dancing at a crowded party.

"Teens still want something that is fashionable and deals with innovation," says Simon Atkins, director of U.S. marketing.

Brands such as Reebok and Skechers helped make athletic looks fashionable for every day. Brands built more on performance, such as Nike, Puma and Asics, have been trying to move more into fashion to grab some of those profits.

To my mind, Adidas Originals are simply the classic Adidas styles with a slight twist here or there, usually. The most glaring thing is that they use the original Adidas logo... Is that a feedback?

Slumdog millionaire

Fanciful, epic and exuberantly paced, Slumdog Millionaire chronicles the life of Jamal Malik (Dev Patel), a dirt-poor orphan who captivates the masses as he wins a fortune on India's most popular quiz show. Told in non-linear style, the movie switches among harrowing stories of Jamal's childhood in the slums of Mumbai to his moments of awkward glory as a contestant on the show to his sudden incarceration and ensuing interrogation. It is this questioning by a police inspector (Irfan Khan) that elicits the compelling flashbacks of his early youth.

Slumdog is both universal and quintessentially Indian. Some of the film is in Hindi, which heightens a sense of authenticity, as does the musical score.

With dazzling, magical realism and vigorous storytelling, the film has an enchanting power, fusing a fairy tale quality with gritty realism. Yet even with interwoven surrealistic images, the story portrays cultural accuracy. In a highly charged, intensely Technicolor world, there is poverty and privation but also laughter and hope, accentuated by the tribute to Bollywood musicals during the final credits. The beautifully rendered and energetic tale celebrates resilience, the power of knowledge and the vitality of the human experience.

We can say that people prefer original and exotic films, rather than big Hollywood productions. We also attend a return in strength of musicals in the cinema: Chicago, mamma mia, hairspray and the phenomenon musical high school.

On a diet!

Weight-loss marketers face a hefty challenge with the advent of diet season: selling products and services to pound-conscious yet penny-pinching consumers.

The first quarter — when resolutions are still fresh — is when many weight-loss companies launch marketing efforts. Weight Watchers spent more than $50 million January through March 2008 to tout its products and services, according to TNS Media Intelligence.

NutriSystem, (NTRI) a food provider based on portion control, shelled out more than $90 million.

But even with big spending, it will be "especially tough" to recruit consumers, says John LaRosa, research director at Marketdata Enterprises. "We're in a recession, there are layoffs and people's budgets are tighter than they were last year," he says.

What if we tried a new trend : "everyone has to gain pounds before spring!" ...

Gay Market

The Desert Pride Superstore is the Ultimate choice for Gay, Lesbian, Bisexual, & Transgender products. With thousands of products to choose from you can find gifts for everyone on your list and for yourself.

We have gone to great extent to find just the right items that we think you will like. If there is something special that you are looking for be sure to let us know. All products are sent to you in plain packaging to protect your privacy. Our site is growing daily so be sure to book mark us! Thanks for stopping by!

What is the Gay Market?

Gays and lesbians are sometimes elusive to quantify, but major advertisers have increasingly found that their efforts are well worth the investment to find them and for good reason.

A recent study conducted by the Connecticut-based Greenfield Online, found that the average annual household income for gays and lesbians is $57,000. The New York-based Company, Spare Parts, Inc., which helps companies market to gays, estimates that the United States gay and lesbian population is between 15 million to 23 million. According to another study, the US gay community consists of over 19 million people with an estimated buying power of $800 billion. Worldwide, these figures are much larger.

So we can well understand that the homosexual market is a real niche and this community has to be considered as a high potential consumers.

PURE WATER... or not!

You can now drink some pure flavoured water directly of the faucet! It is the magic power of the PURE Chough Flavor Options.

How's that work?
Stage 1) Attach the product directly at the end of your faucet.
Stage 2) Insert a special filter into the product. Every filter is good for approximately 378 liters of water.
Stage 3) Press the button to begin leaking out

Stage 4) Add a cartridge of flavour
Stage 5) If you want a glass of water with flavour, you press on the button of flavour above. The more you rest(support) hardly, the more there will be of flavour!

Possible flavours: strawberry, raspberry and peach(fishing).

This very strange product is also a good way to make people who don't drink enough water like it... But is there any additive sugar in the flavour? That's not explained...