Slumdog millionaire

Fanciful, epic and exuberantly paced, Slumdog Millionaire chronicles the life of Jamal Malik (Dev Patel), a dirt-poor orphan who captivates the masses as he wins a fortune on India's most popular quiz show. Told in non-linear style, the movie switches among harrowing stories of Jamal's childhood in the slums of Mumbai to his moments of awkward glory as a contestant on the show to his sudden incarceration and ensuing interrogation. It is this questioning by a police inspector (Irfan Khan) that elicits the compelling flashbacks of his early youth.

Slumdog is both universal and quintessentially Indian. Some of the film is in Hindi, which heightens a sense of authenticity, as does the musical score.

With dazzling, magical realism and vigorous storytelling, the film has an enchanting power, fusing a fairy tale quality with gritty realism. Yet even with interwoven surrealistic images, the story portrays cultural accuracy. In a highly charged, intensely Technicolor world, there is poverty and privation but also laughter and hope, accentuated by the tribute to Bollywood musicals during the final credits. The beautifully rendered and energetic tale celebrates resilience, the power of knowledge and the vitality of the human experience.

We can say that people prefer original and exotic films, rather than big Hollywood productions. We also attend a return in strength of musicals in the cinema: Chicago, mamma mia, hairspray and the phenomenon musical high school.

On a diet!

Weight-loss marketers face a hefty challenge with the advent of diet season: selling products and services to pound-conscious yet penny-pinching consumers.

The first quarter — when resolutions are still fresh — is when many weight-loss companies launch marketing efforts. Weight Watchers spent more than $50 million January through March 2008 to tout its products and services, according to TNS Media Intelligence.

NutriSystem, (NTRI) a food provider based on portion control, shelled out more than $90 million.

But even with big spending, it will be "especially tough" to recruit consumers, says John LaRosa, research director at Marketdata Enterprises. "We're in a recession, there are layoffs and people's budgets are tighter than they were last year," he says.

What if we tried a new trend : "everyone has to gain pounds before spring!" ...

Gay Market

The Desert Pride Superstore is the Ultimate choice for Gay, Lesbian, Bisexual, & Transgender products. With thousands of products to choose from you can find gifts for everyone on your list and for yourself.

We have gone to great extent to find just the right items that we think you will like. If there is something special that you are looking for be sure to let us know. All products are sent to you in plain packaging to protect your privacy. Our site is growing daily so be sure to book mark us! Thanks for stopping by!

What is the Gay Market?

Gays and lesbians are sometimes elusive to quantify, but major advertisers have increasingly found that their efforts are well worth the investment to find them and for good reason.

A recent study conducted by the Connecticut-based Greenfield Online, found that the average annual household income for gays and lesbians is $57,000. The New York-based Company, Spare Parts, Inc., which helps companies market to gays, estimates that the United States gay and lesbian population is between 15 million to 23 million. According to another study, the US gay community consists of over 19 million people with an estimated buying power of $800 billion. Worldwide, these figures are much larger.

So we can well understand that the homosexual market is a real niche and this community has to be considered as a high potential consumers.