These days it seems every singer or actress is developing & promoting her own signature scent :
Britney, Paris and ... Donald Trump are flooding the markets with their signature scents & just in time for the holidays.
"Just like Britney, her new signature scent, 'Curious,' is bold, sassy & all about fun"
"We had originally planned to launch Paris Hilton's perfume early next year but we pushed it up because Paris is such a big name right now," said Frank Buttacavoli, chief operating officer with Fort Lauderdale.
Buttacavoli added that the company is also developing a signature scent for teenage tennis ace Maria Sharapova
Industry watchers point out that celebrities and perfumes are a match made in retail heaven. To the stars, the multi-billion dollar fragrance market is a lucrative opportunity to mint money. But more importantly, it's the fragrance industry that's really in need of some star power to lift sagging sales.
A original approach is to catch a rising star of the moment while they're hot, like the star of NBC's reality show "The Apprentice," Donald Trump.
"Donald Trump is a definition of the American success story. He's more than a business name. He's an American icon. The allure of his lifestyle is unmistakable," said Jennifer Mann, spokeswoman for Aramis Fragrances & Designer Fragrances.
"Donald Trump is a definition of the American success story. He's more than a business name. He's an American icon. The allure of his lifestyle is unmistakable," said Jennifer Mann, spokeswoman for Aramis Fragrances & Designer Fragrances.
