According to a study from Experian Consumer Research, MarketingCharts reports, an overwhelming majority (89%) of all kids age 6-11 in the US spend a lot of time on internet.
The Simmons Kids Fall 2007 Full Years Study found that because today's kids have grown up in the age of online communication, networking, the internet, cell phones, digital music and digital cable, they have had different childhood experiences compared with other generations. This makes them more likely to react differently than their older counterparts to advertising and marketing initiatives.
The Simmons Kids Fall 2007 Full Years Study found that because today's kids have grown up in the age of online communication, networking, the internet, cell phones, digital music and digital cable, they have had different childhood experiences compared with other generations. This makes them more likely to react differently than their older counterparts to advertising and marketing initiatives.
Overall survey findings:
* The majority of kids are computer savvy and spend a significant amount of time online.
* Computer time is enjoyed fairly similarly across age groups and gender.
* Top activities for kids haven't changed much over the years and still include going to the movies, spending time with family, and playing sports.
* Most kids tend to pursue leisure activities that are social in nature, but a significant percentage of girls and the youngest kids still enjoy more alone time doing artistic activities and reading books.
* The majority of kids are computer savvy and spend a significant amount of time online.
* Computer time is enjoyed fairly similarly across age groups and gender.
* Top activities for kids haven't changed much over the years and still include going to the movies, spending time with family, and playing sports.
* Most kids tend to pursue leisure activities that are social in nature, but a significant percentage of girls and the youngest kids still enjoy more alone time doing artistic activities and reading books.
The study also found that while kids may not currently spend much money, they are very likely to influence their parents' purchasing decisions.
